Skip to main content

Guest Blog from my colleague Mary Goetter of IES

Our world is changing rapidly thanks to advances in technology and communication. The internet has opened the door for individuals and businesses to gain unprecedented access to global markets. Creating a presence on the web is an essential element of operation in today’s business environment because the internet has the potential to give ANY business or individual international exposure. Whether developing a web identity for yourself or for your business organization, your internet presence will be available to markets around the globe.

The savvy business owner or entrepreneur has two basic goals: to minimize costs and to increase access to broader markets. The global arena provides opportunities to meet both of these goals, yet many businesses are struggling to realize their potential in global markets. The question is:? Do Americans have the skills they need to succeed in the 21st century global marketplace? To be competitive in the global environment requires new skills: namely knowledge of the language and culture of the target market. The internet is the answer to this challenge: use web-based learning to acquire language skills and cultural knowledge to sharpen your competitive edge.

While English is the accepted global language of commerce, native English speakers are often at a disadvantage when it comes to doing business globally. Business contacts in other countries may be speaking English, but that does not guarantee that you both understand the meaning of the spoken words, gestures or body language. Take China for example: A growing force in the global economy, China will have an increasing influence on the world economy for decades to come. Yet many American business people attempt to conduct business in China without any knowledge of Chinese language or culture. While it is true that many Chinese business operators have some ability to speak English, this English language ability does not promise mutual understanding.

If gaining an edge over your competition is your goal, what is the cost of not knowing the language and culture of your target market? Providing cultural training for busy executives with commercial ties to China is not a luxury but a necessity, and can make a difference in the bottom line for any company doing business in China. Take advantage of web-based learning systems such as www.FortuneCookiesLearn.com to acquire the language skills and cultural knowledge that can give your business the competitive edge.

Bio and contact information:
Mary Goetter is the President of International Education Services, LLC, an educational consulting firm specializing in global education and cultural awareness programming and the creator of Fortune Cookies-TM. An innovative video series, Fortune Cookies is designed to introduce the language, customs and culture of China to western audiences in bite-size pieces. Fortune Cookies is available anytime, anywhere on the web: www.FortuneCookiesLearn.com

For more information E-Mail: contact@FortuneCookiesLearn.com .

Comments

Post a Comment

Popular posts from this blog

Film: The Unspoken Contract

I recently went to see a 70mm screening of Spartacus --for two reasons--I’d never seen it shown in a theater--in any film format--and since it was also photographed in 70mm, I couldn’t pass up the chance. The version they showed was in fact a 1991 print--the Robert Harris restoration. At this point, I could tell you that seeing this movie projected filmically vs. digitally made all the difference, made it the best experience I could have had. I would be lying, though. The fact is that I would have had no problem seeing Spartacus in a digital venue--in fact, I only just missed a chance to see a Fathom Events presentation of it at a chain cinema, a month earlier. So seeing Spartacus on film as opposed to off of a hard drive and through a Sony 4K DLP system was more a matter of convenience than choice. I have no problem with digital projection. Mainly because, as most spectators, whether they grew up with film, as I did, or not, would probably agree, digital cinema is perfect--no
Post a Comment
Read more

Blade Runners: The 1982 Version Revisited

I have seen Ridley Scott’s Blade Runner in a theater of some kind either on 70mm, 35mm, or digitally projected twenty times altogether over the past twenty-seven years, starting with its first release in 1982. This is NOT because I am a fanatic about the film, or any film really. In fact it is rare for me to see any movie that many times. I know part of the reason is, as for most viewers, Blade Runner’s uniqueness as a movie on almost every level. But also I feel that for me it is the fact that this film, perhaps like no other, has undergone revisions by its director that impact the picture’s tone and focus and yet leave its original creative core untouched.   While the phenomenon of a popular film, or in the case of Blade Runner also a cult film, finding an afterlife in theaters is not at all unusual, especially in the last twenty years or so when so many films from the recent and distant past have been “restored” and “preserved," what makes Blade Runner unique is t
Post a Comment
Read more

Initial Posting

Good afternoon, ladies and gentlemen--I am a HAL 9000 Computer....oops--only kidding! I'm Don Berry of Don Berry, LLC, a video and multimedia producer out of Hartford, CT. My goal is to offer a number of postings on the film and video industries, as well as related topics. Cheers
Post a Comment
Read more