Tuesday, July 24, 2012

Latest Video from DON BERRY LLC

I have just completed another video for International Education Services (IES) that focuses on the importance of understanding how to do busiess with other cultures, specifically China, South Africa, Brazil, and India.

Mary Goetter, President and CEO of IES, has been quoted on many occasions as saying that
“it is vital for U.S. companies doing business in other cultures to be able to not only understand the language BUT THE CULTURAL CUSTOMS, as well. American business people typically take the attitude that their way of communicating and of looking at the World is the only way. THIS IS NOT THE CASE. In fact, U.S. companies lose millions every year in lost opportunities because of their failure to thoroughly familiarize themselves with the cultures that they are trying to do business with.”

In a few more days you will be able to check out the latest video at IES' two websites: