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Guest Blog from my colleague Mary Goetter of IES

Our world is changing rapidly thanks to advances in technology and communication. The internet has opened the door for individuals and businesses to gain unprecedented access to global markets. Creating a presence on the web is an essential element of operation in today’s business environment because the internet has the potential to give ANY business or individual international exposure. Whether developing a web identity for yourself or for your business organization, your internet presence will be available to markets around the globe.

The savvy business owner or entrepreneur has two basic goals: to minimize costs and to increase access to broader markets. The global arena provides opportunities to meet both of these goals, yet many businesses are struggling to realize their potential in global markets. The question is:? Do Americans have the skills they need to succeed in the 21st century global marketplace? To be competitive in the global environment requires new skills: namely knowledge of the language and culture of the target market. The internet is the answer to this challenge: use web-based learning to acquire language skills and cultural knowledge to sharpen your competitive edge.

While English is the accepted global language of commerce, native English speakers are often at a disadvantage when it comes to doing business globally. Business contacts in other countries may be speaking English, but that does not guarantee that you both understand the meaning of the spoken words, gestures or body language. Take China for example: A growing force in the global economy, China will have an increasing influence on the world economy for decades to come. Yet many American business people attempt to conduct business in China without any knowledge of Chinese language or culture. While it is true that many Chinese business operators have some ability to speak English, this English language ability does not promise mutual understanding.

If gaining an edge over your competition is your goal, what is the cost of not knowing the language and culture of your target market? Providing cultural training for busy executives with commercial ties to China is not a luxury but a necessity, and can make a difference in the bottom line for any company doing business in China. Take advantage of web-based learning systems such as www.FortuneCookiesLearn.com to acquire the language skills and cultural knowledge that can give your business the competitive edge.

Bio and contact information:
Mary Goetter is the President of International Education Services, LLC, an educational consulting firm specializing in global education and cultural awareness programming and the creator of Fortune Cookies-TM. An innovative video series, Fortune Cookies is designed to introduce the language, customs and culture of China to western audiences in bite-size pieces. Fortune Cookies is available anytime, anywhere on the web: www.FortuneCookiesLearn.com

For more information E-Mail: contact@FortuneCookiesLearn.com .

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